• Campaign Analyst

    Job Locations US-TX-San Antonio | US-CA-El Segundo
    Job ID
    Information Technology
    Business Analytics
  • Overview

    Group O is searching for a Campaign Analyst to join its growing team!  This position is primarily responsible for management of strategic requirements in the context of data/ technical capabilities. This person will create design for customer selection in regards to direct marketing and campaign lists.


    • Adeptly facilitate meetings to capture requirements
    • Provide recommendations to assist with the design and development of the targeted marketing request and campaigns.
    • Create use cases and test scenarios as needed to communicate the approach and validate the solution.
    • Develop functional specifications and system design specifications in conjunction with marketing, legal and other consultative roles.
    • Assist in timeline/schedule enforcement, testing strategies, and issue tracking.
    • Moderate to advanced SQL coding skills, to understand Unica/IMDM backend processing & for troubleshooting


    • Ability to write/run SQL queries in a large database environment on demand for investigations
    • Must be a strong SQL Coder with Data Mining Skills (Understands complex coding processes, i.e. Joins, Aggregating Data, Building Temp Tables, Formatting Data, and Import & Export Processes).
    • ETL (Extract, Transfer & Load) processing preferred
    • Expert knowledge of aggregating data using complex SQL code.i.e., using functions such as SUM, COUNT, CASE statements, etc.
    • Ability to work independently with a focus on detail and can work on several projects at the same time.
    • We want candidates to be able to work independently and can think outside the box and loves to solve problems. 
    • Manage campaign workflows using Aprimo Enterprise 8.0
    • Crystal Reports - Business Objects- PeopleSoft, ETC... 
    • Ability and drive to do data research on questions without receiving specific directions
    • Background in CRM or direct marketing, and have a strong aptitude for program management.
    • Demonstrated strong analytic and fact-based decision-making skills, especially as related to CRM campaign design.
    • Possess outstanding computer skills and be proficient using Microsoft Office products including Outlook, Word, PowerPoint and Excel.
    • Excellent communication and relationship building skills.
    • Must be self-motivated and capable of working with minimal supervision in a highly-matrixed organization.


    • 2+ years' experience in IBM Campaign/Unica - Creating campaign target designsusing Affinium Campaign, version 8.2 or related software
    • Experience in a List Management or generation: can work well with business clients to gather requirements and successfully translate requirements into code
    • At least one year experience in campaign management or list generation for marketing


    • Bachelor’s Degree/Equivalent, or 3-5 years related experience


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